100th anniversary

Historian and columnist Laurent Turcot tells all about 100 years of the SAQ through a web series of four videos. Watch all of them with a glass of your favourite cuvée.

With the discovery of New World wines, the locavore movement, and the emergence of technological tools giving access to a ton of local and international products, the new millennium is filled with promise!

From new Beaujolais to exclusive Bordeaux and Port, wine was taking up more and more space at the SAQ, at a time when culture and the wine market all over the world were undergoing a complete transformation.

A look at the trends that have marked this past year and those to come.

As the Quiet Revolution was unfolding, a revolution in consumption habits seemed to be on the horizon, and the Régie des alcools had every intention of being a part of it.

To say that the SAQ is a part of the Zarife family would be an understatement. If you were to ask Emilia Zarife, she would say that the distribution centre on Tellier Street in Montréal’s east end is her second home.

Michel Leblanc has been working at the SAQ Cap-aux-Meules store for 42 years. Nothing gets by the store manager — one of 15 employees with the most seniority in the Crown corporation network.

On the cusp of a new millennium, all the stars were aligned for a shift to occur in the world of gastronomy. Martin Picard played a big part in this transformation with his Au Pied de Cochon restaurant.

From theatre to cinema to the small screen, Marc Messier took on numerous memorable roles in the 80s and 90s. The actor has a thirst for celebrating and an appetite for good food, both of which he indulges in while filming!

Catherine Dagenais, President and CEO of the SAQ, proudly evaluates the past year and presents her strategy for the future.

At the end of the 19th century, a temperance movement was born in the United States, in Canada, and even here in Québec. It was a very simple idea: limit, if not abolish, the sale and consumption of alcohol.

In celebration of the SAQ’s 100th, the prolific and talented mixologist Patrice Plante, Monsieur Cocktail, created a festive cocktail that’s 100% local!