Bourbon is also for sipping
Superfine-Rivera is convinced that Quebecers will eventually reach a point where they’ll enjoy the pleasure of tasting bourbon on its own, if only to appreciate its versatility and complexity. “Some are spicy or smoky, others hint of cereals or forest undergrowth. I help clients discover the American whiskey by mixing it into cocktails – and they’re definitely catching on.”
Authenticity and mythical vintages
Bourbon owes its renaissance to a historically authentic image. Knob Creek is a perfect case in point. It’s known for its flavourful and intense bourbon, “patiently aged and produced in limited quantities.” The trend has even triggered a veritable stampede around producers like William Weller and Pappy Van Winkle, whose best bottles sell for thousands of dollars each.