100th anniversary

With the discovery of New World wines, the locavore movement, and the emergence of technological tools giving access to a ton of local and international products, the new millennium is filled with promise!

Historian and columnist Laurent Turcot tells all about 100 years of the SAQ through a web series of four videos. Watch all of them with a glass of your favourite cuvée.

Catherine Dagenais, President and CEO of the SAQ, proudly evaluates the past year and presents her strategy for the future.

At the end of the 19th century, a temperance movement was born in the United States, in Canada, and even here in Québec. It was a very simple idea: limit, if not abolish, the sale and consumption of alcohol.

In celebration of the SAQ’s 100th, the prolific and talented mixologist Patrice Plante, Monsieur Cocktail, created a festive cocktail that’s 100% local!

Winemakers do not work alone. There’s a whole slew of professions involved in the wine business. Here are a few that might not necessarily immediately come to mind…

The 1960s and 70s were very fertile for Michelle Labrèche-Larouche, and we don’t just mean in her love life! The 82-year-old, who wrote about the 40 men in her life, takes a look back at those rampant years.

The alcoholic beverage market has changed a lot since the contraband era, which was ruled by the likes of Al Capone and cie. In Québec, these changes are in large part due to the creation of the Commission des liqueurs.

Interview with the viticulture pioneer of Québec. Christian Barthomeuf could have been a photographer, mechanic, producer, or even a goose breeder.

History reveals that the relationship between women and alcohol had quite its ups and downs. Let’s go back in time and take a closer look at this evolution!

Here in Québec, the caribou isn’t just the animal adorning our 25-cent pieces; it’s also (and most importantly!) carnival-goers’ beverage of choice.