Podcast

"Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

What could be more festive than a glass of bubbly? Listen to two experts on the subject, Simon Bourbeau and Guénaël Revel, discuss the growing popularity of sparkling wines in Quebec and around the planet.

The SAQ has a network of more than 400 stores across Quebec. Our store planning teams spend a lot of time thinking about the in-store experience and making sure every store construction or remodelling project is an opportunity to reduce our environmental footprint.

Because we believe that before drinking well it is essential to have enough to eat, we have made food assistance our corporate cause. Listen to Martin Munger, General Manager of Food Banks of Quebec, Élaine Coté, General Manager of Moisson Québec and Armand Kayolo, General Manager of Moisson Outaouais.

Our customers’ desire for discovery is matched only by our employees’ desire for learning. To ensure that the interaction between customers and employees is rewarding, the SAQ offers as much information as possible on the products to its employees through various training sessions.

Navigating our wide product offer from around the world requires unparalleled customer service. in this podcast, three of our customer service experts reveal their secrets for keeping customers happy.

The wine-making business in Quebec is growing fast thanks to the know-how, determination and ingenuity of our local artisans. Join us with 2 local winemakers: Isabelle Lafont from Vignoble Les artisans du terroir and Daniel Lalande from the Rivière du Chêne vineyard and La Cantina vineyard as we discuss the Quebec wine industry.

The world of alcoholic beverages is constantly evolving and surfing on the wave of current trends. Some of them are here to stay, others leave as quickly as they arrived. Two experts present how trends are created and point out those that will come soon.

Locally and globally, the offer of certified organic products is increasingly vast. To discuss this topic, we brought together two specialists for an exchange on the evolution of the organic trend and eco-responsible products at the SAQ.

It takes a whole network so that a bottle of wine or spirits can travel the thousands of kilometers to make it to our store shelves. Three important links in the supply chain demystify how this works and the challenges they face.

The market for low-alcohol products is booming! This trend is part of a movement toward a more conscious consumption, here and elsewhere in the world. Two experts talk about these products, which are gaining more and more followers without compromising on quality and taste.

Quebecers are increasingly conscious about buying local. In the last year, sales of Quebec products have increased nearly 30% at the SAQ. Real underlying trend or temporary "pandemic" solidarity? Two experts on the alcohol market in Quebec give their opinion.