The raison d’être behind Domaine de Lavoie has always been about taking chances, and forging ahead. It took audacity for Lavoie’s parents architect and physical education teacher, respectively, to uproot the family in Matapédia and head for Rougemont to live out their dream of running, and raising children on, a newly acquired apple orchard.
The journey began on a mellow autumn day in the 1970s when the couple, then university students in Montreal, discovered the charm of apple trees. All that time, their worlds had revolved only around wheat and barley. Dreams became reality in 1983. Over the ensuing years, thousands of apple trees were planted, followed by grapevines and pear trees.
Eventually the family acquired more land. Today, they own four properties: EFFeL the family orchard, Domaine de Lavoie, La Pommeraie d’Or and Clos Saint-Denis. Some 20,000 apple trees, 83,000 grapevines and 4,000 pear trees now stand on the southern slope of Mont Rougemont, producing some 90,000 bottles each of wine and delicious cider.