Episode 1 | Wine and climate change

"Have your Inspire card?" A question asked millions of times in stores since 2015, when Inspire was introduced. But why have a personalization program at all? Dominique Bonin and Ariane De Warren, relational marketing experts at the SAQ, answer the question

What could be more festive than a glass of bubbly? Listen to two experts on the subject, Simon Bourbeau and Guénaël Revel, discuss the growing popularity of sparkling wines in Quebec and around the planet.

The SAQ has a network of more than 400 stores across Quebec. Our store planning teams spend a lot of time thinking about the in-store experience and making sure every store construction or remodelling project is an opportunity to reduce our environmental footprint.

Organic, biodynamic, and more recently natural wines are far more than a trend; they are more popular than ever and we totally understand the increasing infatuation. Let’s look at why people are (happily) getting back to nature.

Two Quebec vintners explain how they create wines that are as good for the planet as they are for wine lovers.

A look at the trends that have marked this past year and those to come.